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  • Writer's pictureDr Raewyn Sleeman

Stop Talking About Yourself: An Easily Solved Small Business Growth Barrier

Updated: Oct 18, 2023

Let's talk about you. In the world of small business, it's easy to fall into the trap of focusing on "me," "we," or "our company."

We talk about our products, our services, and the features we provide. We send out emails, post on social media, and update our websites detailing what we're doing, hoping to catch the attention of potential customers.

But the truth is, this approach often misses the mark. Why? Because it's not about us. It's about you, the customer.

Every day, we are all inundated with messages from companies trying to get us to look here or look there. But unless these messages clearly communicate the benefit to us, they are likely to be ignored or deleted.

This is a common mistake made by businesses of all sizes. Despite plenty of research showing that focusing on the customer's needs and benefits is more effective, many businesses continue to focus on themselves instead of their customers.

So, how can we shift our perspective and start talking about "you," the customer, instead of "me," the business?

First, we need to understand our customers' needs and wants. What are they looking for? What problems are they trying to solve? What would make their lives easier or their businesses more successful?

One of the easiest ways to find this information is by looking at past and present customer reviews or direct feedback. What customers say they like about your product or service is a clear indication of what they need and want. It's what they value and the problem they are trying to solve.

Second, we need to communicate the benefits of our products or services clearly. Instead of saying, "We have launched a new feature," say, "You can now do X with our product, which will save you time/money/effort." Make it clear how the customer will benefit from what we're offering.

Finally, we need to use the word "you" more than "we," "me," or "I." This simple shift in language can make a big difference in how our messages are received. It shows that we are focused on the customer and their needs, not just our own.

Remember, our businesses exist to serve our customers. By focusing on them and clearly communicating the benefits they will receive from our products or services, we can create more effective messaging. And in the end, our businesses will thank us for it.



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