ABOUT STRATAGEASE
Our App, Marketing Strategy by Stratagease, makes expert marketing strategy accessible to the smallest of businesses – from the sole proprietor (owner/operator) to 9 employees.
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It's designed specifically for savy business owners who want to spend more time doing what they love and less time trying to figure out how to find, attract, and keep profitable customers.
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Research and testing into the marketing practices and marketing-led failure of small firms started in 2011 by Dr Raewyn Sleeman. After talking and researching with thousands of small business owners, testing the app's marketing strategy framework began in 2016.
Further developed through doctoral research and testing, the strategy in the app uniquely addresses the gaps in small business marketing knowledge, giving owners growth certainty, confidence and control of their business' performance.
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Dr Raewyn Sleeman, Founder, Author
Meet Dr Raewyn Sleeman - a marketing strategy expert dedicated to helping small business owners succeed.
Raewyn understands the challenges and struggles of learning complex marketing concepts as a small business owner. That's why she has devoted her life's work to making marketing easy and affordable for small business owners.
Born and raised in British Columbia, Canada, Raewyn overcame a speech impediment and dyslexia to pursue her passion for marketing. She completed her Bachelor of Commerce degree, majoring in marketing and information systems, at Auckland University with the support of family and tutors. She later completed her Master of Business Administration degree, focusing on marketing strategy for small businesses, through Liverpool University in 2013.
In 2020, during the pandemic, Raewyn completed her Doctorate in Business Administration through Athabasca University. Her research focused on testing marketing strategies in small service firms. Raewyn's dedication to finding practical solutions to real-world problems led her to develop the Marketing Strategy app, which is available on Google Play and the Apple App Store.
In addition to teaching and research, Raewyn's first book, Tune-up Your Small Business, Improve Operations, Increase Profitability was launched in March 2024. Learn more and get your copy today.
In her free time, Raewyn volunteers at homeless and addiction recovery centres. She is married with two adult step-children and currently resides in England. Her favourite Bible verse is Jeremiah 29:11. With her expertise and experience, Raewyn is committed to helping small business owners overcome marketing challenges and achieve success.
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Read Raewyn's tips for success
Read Tune-up Your Small Business: Improve Operations, Increase Profitability
MEET THE CO-FOUNDER, CEO
Life is short. You can achieve your goals with the Marketing Strategy App.
We know you don't want to waste your life doing things that aren't what you love. You can make an impact on this world, and the Marketing Strategy App will help you do that. Learn how.
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Marketing your business is no longer hard. It is now easy to grow your business with a solid foundation to last a lifetime. Read more about our History and how we got started here.
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Subscribe for product updates and Free trial promo offers. See how other businesses have succeeded here.
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Download the Marketing Strategy App from the app store, available worldwide:
YOU CAN MAKE A DIFFERENCE
MEET THE CO-FOUNDER, CTO
Luke Coburn was born in 1983 in Dublin, Ireland, and has a diverse background spanning education, computational sciences, and entrepreneurship. He initially worked as a PE teacher and summer camp instructor for four years before returning to university as a mature student. There, he earned a master's and PhD in physics and computational biology.
After completing his studies, Luke worked as a researcher at the University of Aberdeen for two years. He then moved to Germany, and from there co-founded his first startup based in the UK, which he led for five years. His startup gained recognition by joining Techstars in London in 2020 and created innovative systems, such as a modelling pipeline for Barking and Dagenham Council to process householder planning applications and a platform for the London Auction House to showcase property potential online.
Following this venture, Luke co-founded Plum AI, a matchmaking service connecting brands with podcasts to enable effective advertising through the "guru effect," bypassing traditional methods.
In October 2024, Luke joined Stratagease in the AIForge incubator program, a company focused on empowering micro-businesses by providing expert marketing advice via generative AI through our mobile application.
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Dr. Luke Coburn (PhD), CTO
