FAQs

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Behind the Marketing Strategy app are Dr Raewyn Sleeman (DBA), co-founder and CEO, and Dr Luke Coburn (PhD), co-founder & CTO. Dr Raewyn Sleeman The Marketing Strategy app is the brainchild of Dr. Raewyn Sleeman, DBA, the founder of Stratagease. With a strong background in marketing strategy, Dr. Sleeman has dedicated over 15 years to extensive research, focusing on the most efficient and effective tactics for micro business owners to grow and maintain growth over time with limited resources. Understanding that micro business owners prefer to spend 99.9% of their time doing what they love, Dr. Sleeman has designed the app to provide targeted strategies that give back that ability. The app's algorithm is built on facts and scientific research, tested in the market with micro-businesses, and aims to eliminate the common cause of failure that comes from guessing or copying other companies. The chapters in the app's personalised strategy are carefully curated to focus on what business owners need to improve and grow, ranging from building customer confidence to increasing in-store customers. Dr. Sleeman's expertise and dedication to small businesses are evident in every aspect of the app, providing a solid foundation for growth without the need for marketing knowledge. You can learn more about Dr. Raewyn Sleeman and her tips for success here. Dr Luke Coburn Luke Coburn, PhD in physics and computational biology, joined Stratagease in October 2024 through the AIForge incubator. Drawing from his expertise in computational sciences and entrepreneurship, Dr. Coburn integrates generative AI into Stratagease's Marketing Strategy app. His work focuses on enhancing the app's ability to transform marketing strategy from planning to execution. By combining Stratagease's scientific research and market-tested data with user-specific information, Dr. Coburn develops specialized prompts for large language models. This integration enables micro-business owners to automatically generate relevant images, create targeted content, and implement personalized marketing strategies with minimal time investment. The system builds on Stratagease's established foundation of advanced modeling and real-world testing. Dr. Coburn's approach aligns with Stratagease's mission to provide micro-businesses with efficient, research-based marketing solutions that allow owners to focus on their core business activities. You can learn more about Dr. Luke Coburn here.

It's easy to get overwhelmed and feel unmotivated to keep trying when it gets hard. Everyone who owns or manages a small business experiences it at some point. You can get daily motivation within the Marketing Strategy App - Free, each weekday. Look for notifications in the app. Be sure to allow notifications when signing up to receive them. Read how to get your daily dose of motivation here

We provide full transparency for the use of our marketing strategy app and the provision of our services to give you confidence. For information on any item listed below, see our Terms & Conditions. 1. AGREEMENT TO TERMS 2. INTELLECTUAL PROPERTY RIGHTS 3. USER REPRESENTATIONS 4. USER REGISTRATION 5. PROHIBITED ACTIVITIES 6. USER GENERATED CONTRIBUTIONS 7. CONTRIBUTION LICENSE 8. GUIDELINES FOR REVIEWS 9. MOBILE APPLICATION LICENSE 10. SUBMISSIONS 11. THIRD-PARTY WEBSITE AND CONTENT 12. ADVERTISERS 13. SITE MANAGEMENT 14. PRIVACY POLICY 15. TERM AND TERMINATION 16. MODIFICATIONS AND INTERRUPTIONS 17. GOVERNING LAW 18. DISPUTE RESOLUTION 19. CORRECTIONS 20. DISCLAIMER 21. LIMITATIONS OF LIABILITY 22. INDEMNIFICATION 23. USER DATA 24. ELECTRONIC COMMUNICATIONS, TRANSACTIONS, AND SIGNATURES 25. CALIFORNIA USERS AND RESIDENTS 26. MISCELLANEOUS 27. CONTACT US

Watch this 1-minute video to see how to do it quickly and easily: In this short video, you'll see how quick and easy it is to create and use the Marketing Strategy app to create an expert personalised marketing plan for your business. The video guides you through the basic steps of creating your own strategy, explains the support you have along the way, how to save and continue later, and how to do the activities in your plan. Download it today on Google Play or the App Store to get started achieving your personal and professional goals through your business. #businessowner #marketingdigital #marketingonline #marketingstrategy #marketingstrategytips #smallbiz #smallbizmotivation #smallbusinessowner

Good question. There are two options with our Premium subscription; by Month and Annually. What you get with Premium: With a subscription you get premium content: Growth ideas from the latest research in micro business success, Detailed Do it Yourself activity instructions, and No adverts for an ad-free experience that reduces distractions of creating and using your strategy. COMING SOON: Personalised activity 1-click create using generative AI. The Monthly subscription rate is micro-business budget friendly at less than $1 per day, with 30% savings when choosing the Annual option. Subscription types are recurring, meaning you are automatically subscribed at the end of the renewal period unless you cancel. Monthly subscriptions renew each month, and yearly subscriptions renew annually. If you cancel your subscription before it renews you will have access to your marketing strategy Ad-Free until the end of the subscription period. No refunds are provided when cancelling subscriptions. This means you can subscribe on a monthly or yearly basis for an Ad-Free experience, or use the app Free with Ads. You are free to choose the option that works best for your business growth plans. Your first marketing strategy contains essential activities required to build a strong foundation for your business. When you've completed all activities you can move to the next level with an updated strategy to further grow and maintain your business for continued success. If you need help deciding which subscription is right for you, drop us an email at support@stratagease.com

The Marketing Strategy App can improve your business financial results by 30% or more by providing a personalised marketing strategy. It helps you focus on what's important while the AI takes care of the rest. This frees you to spend more time doing what you love in your business, not becoming a marketer.

Good question! Here's a 1-minute video that shows how to create and use your strategy in the Marketing Strategy app:

The Marketing Strategy app offers a flexible pricing model to suit your needs. You can start using the app for Free with Ads, which provides access to essential features and tools to help you grow your business. If you prefer a premium experience, you can subscribe to Premium, which gives you bonus growth ideas, detailed do it yourself activity instructions, and no adverts for fewer distractions and quicker navigation so you get more done in less time. The Premium version is available through a monthly or annual plans, with additional savings in the annual plan. For micro business budget friendly pricing information for your region please download the app from Google Play or the App Store.

No, you don't need to know marketing to use the Marketing Strategy app. The app is designed specifically with small and micro business owners in mind, many of whom have no formal marketing training, knowledge, or experience. By simply answering easy questions about your business, the app's AI strategy engine builds a personalised growth plan tailored to your specific needs. The chapters in your strategy are based on extensive 15-year research and are focused on the most efficient and effective tactics to grow and maintain growth over time with limited resources. Each chapter provides plain language instructions and insights, guiding you through various aspects of marketing such as competition profiling, innovation, website optimisation, social media, pricing, and more. Whether you're already proficient in certain areas or need guidance on everything, the app customises the strategy to focus on what you need to improve and grow. So, whether you love marketing or hate it, the Marketing Strategy app provides a confusion-free plan that gives you certainty, confidence, and control of your business's growth without requiring any prior marketing knowledge.

This is a question we get asked often, and you might have it too. You'll grow subscribers or followers on any social media channel by being consistent, providing useful content, regularly posting. Looking professional, using relevant keywords, along with paid advertising (even a dollar a day - to users on the platform) - as long as you specify the right people to see your ad, is also essential. The Marketing Strategy app is designed to create a business that people will trust. It includes activities that when you do them you will be consistent, be able to provide useful content, look professional, and whatever else potential customers need to see to feel confident to choose your company. When you do the activities in the app you create a trusted business. It shows you how to do the things to grow subscribers or followers on any social media channel. It starts by creating a business that looks professional and provides useful services or products that people want to buy in any format, video or otherwise. Use the app and do the activities and you'll get closer to building your viewer base. The Marketing Strategy App Support Team Contact support@stratagease.com if you need additional help.

A recent 2023 study by Taleb, Hashim, and Zakaria shows that using tech is important for your business to perform well. Choosing the right tech can really help your business. Tech for email, online stores, customer lists, online billing, and calendars are useful to help you manage and grow your business. Learn how they help your business do better here.

For many people who run small or micro businesses, success is not just about money. It also includes being happy with your work and feeling proud of what you do. There are other things that are important to focus on in your business. Learn what they are here.

The short answer is No. You have a cooling off period after you purchase the service of five (5) hours to change your mind about purchasing the service. This means the service you purchase won't be started until five (5) hours from the time of purchase. Within the five (5) hour cooling off window you are welcome to cancel your purchase by clicking 'Cancel' in the Orders screen in the More tab, at the bottom right of the screen. After the cooling off period your service will start and be completed within five (5) business days (Monday to Friday). The service you are purchasing is explained within your strategy, before you purchase. If you change your mind after the cooling off period there is no refund allowed to ensure our people our compensated for their services to our customers. Our aim to make marketing easy and affordable for all small business owners means our Do It For You Services fees are 60%+ less than other expert marketing services. For more information see Terms and Conditions, Disclaimer, and Refund. If you have any questions please contact us at support@strategease.com

I created the marketing strategy app because I know how hard it is to learn new things. See for yourself >

Though they are hard to read, and even harder to accept, there is always something to learn from them. We got a 1-star review in July from Mohamed. Learn why bad reviews can be good for your business and how you can manage there here.

A marketing strategy is a detailed plan to attract and keep the right customers for your business. It's much more than promotions, digital marketing, or social media. An effective marketing strategy includes everything that will affect a customer's experience with a company - what they do that can be seen and what they do that can't be seen. The Marketing Strategy app includes everything a small business needs to build a solid foundation for growth and then build the business over time to meet the owner's business and personal goals. The Marketing Strategy app includes how to find and keep new customers, encourage reviews, create promotions, social media, services, products, branding, signage, design & decor, website, retail store, e-commerce store, online communities, search, SEO, giveaways, events, and more.

Every strategy is unique and personalised for each business. The chapters you will find in your strategy depend on two things. First, whether customers come to a physical place of business, and second, how you answer the questions you are asked while building your strategy. Over time you will get new questions to answer and chapters will change as your business environment changes and your business grows so that your strategy, and company, stays relevant to existing and new customers over the years. Chapters that may be included in your first strategy Resilience Profile: Make customers feel secure. Competition Profile: How to build customer confidence. Business Personality: Why customers choose your business. Innovation Profile: Create an advantage over your competitors. Website: Legitimise your business. Social Media: Turn followers into customers. Online Search: Get found quicker, increase response. Customer Reviews: What reviews say about your business. Pricing: Attract profitable customers. Online Personality: Increase new customer awareness. Retail First Impression: Get more buying customers. Retail Personality: Increase in-store customers. Retail Condition: What attracts potential customers. Retail Ambience: Making customers feel comfortable. Retail Process: Close more sales. Promotions: Generating new customers all year. Services: How people buy, messages that sell. Products: How people buy, messages that sell. Online Store: Design and content that increases sales. Booking: Increase options, increase customers. Service Guarantee: Improve customer feelings. Employees: Get the right staff. Process: Show your business is trustworthy. Service Professionalism: Increase quality impression. Find New Customers: Get profitable customers. Keep Current Customers: Build loyalty, increase sales & referrals. Customer Service Expectations: Interactions that increase loyalty. Customer Experience: Creating experiences customers expect. Measuring success: Increase revenue with limited resources. If you have questions about the chapters in your strategy please send us a message in the app via the form, or email us at support@stratagease.com

A marketing strategy is a detailed plan to attract and keep the right customers for your business.

Expert strategy is accessible to all, giving growth certainty, confidence, and control. No marketing knowledge is required! Our App makes expert marketing strategy accessible to the smallest businesses – from the sole proprietor (owner/operator) to 9 employees. With the Marketing Strategy App, you can start doing more of what you enjoy and have confidence that you have the correct information to make better growth decisions for your business. Life is short. We know you don't want to waste your life doing things that aren't what you love. With the Marketing Strategy App, you decide and control how fast to grow your business. We also know you want to make an impact on this world. The Marketing Strategy App is here to help you do that. Marketing is now easy to grow your business with a solid foundation to last a lifetime. Here's a 1-minute app preview:

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The Marketing Strategy App works by asking users easy questions about what they have done, what they are doing now, and their business goals. Its AI engine then builds a personalised marketing strategy giving specific activities that will increase revenue with limited resources - budget, time, know-how.

Let's talk about why you find it hard to spend time working on your business instead of just in it. Even when you learn what activities to do to grow your business, they don't get done. Learn what gets in the way that holds you back from growth here.

The Marketing Strategy App is a tool designed to help small businesses grow. It uses an AI strategy engine to build a personalised growth plan for businesses. Dec 2024: Coming soon is 1-click generate using ai for all elements required in a personalised strategy, from images, content, scheduling, and implementation.

The Marketing Strategy app is designed to let micro business (less than 9 employees) owners spend more time doing what they love, not having to become a marketer, to achieve their personal and financial goals through their business. By simply answering easy questions about your business, our AI-powered strategy engine builds a personalised and comprehensive marketing growth plan tailored to your specific needs and goals. Soon you can do the activities in your plan in 1-click using generative AI (Coming Soon - Starting Dec 2024) The app includes insights on finding and keeping profitable customers and prospects, reviews, testimonials, promotions, social media, digital marketing, services, products, branding, website optimisation, online search, customer experience, tracking success, and more. Whether you choose the Free with Ads version or choose Premium Paid subscription version with it's Premium growth ideas, detailed Do it Yourself instructions, an No adverts, the Marketing Strategy app provides a clear and confusion-free growth plan. Your personalised plan gives you certainty, confidence, and control over your business's growth. So you spend more time doing what you love best, not being a marketer. Available on Google Play and the App Store, the Marketing Strategy app is your expert, personalised, and affordable solution to increase your business's growth with confidence and control.

The content of your marketing strategy within the Marketing Strategy app is personalised and tailored to your unique business needs and current proficiency. It's based on extensive 15-year research into the most efficient and effective tactics for micro business owners to grow and maintain growth over time with limited resources. While there are thousands of tactics you can employ to find and keep profitable customers, the reality for micro business owners is that resources are limited, and the preference is to spend 99.9% of time doing what they love. The chapters in your strategy are designed to give you back that ability, focusing on what you need to improve and grow rather than what you're already doing well. Here are the potential chapters that might be included in your strategy, depending on your answers: Business Resilience Profile: Make customers feel secure. Competition Profile: How to build customer confidence. Business Personality: Why customers choose your business. Innovation Profile: Create an advantage over your competitors. Website: Legitimise your business. Social Media: Turn followers into customers. Online Search: Get found quicker, increase response. Customer Reviews: What reviews say about your business. Pricing: Attract profitable customers. Online Personality: Increase new customer awareness. Retail First Impression: Get more buying customers. Retail Personality: Increase in-store customers. Retail Condition: What attracts potential customers. Retail Ambience: Making customers feel comfortable. Retail Process: Close more sales. Promotions: Generating new customers all year. Services: How people buy, messages that sell. Products: How people buy, messages that sell. Online Store: Design and content that increase sales. Booking: Increase options, increase customers. Service Guarantee: Improve customer feelings. Employees: Get the right staff. Process: Show your business is trustworthy. Service Professionalism: Increase quality impression. Find New Customers: Get profitable customers. Keep Current Customers: Build loyalty, increase sales & referrals. Customer Service Expectations: Interactions that increase loyalty. Customer Experience: Creating experiences customers expect. Measuring Success: Increase revenue with limited resources. The strategy focuses on areas where you can enhance your business, omitting chapters on aspects you're already proficient in. This ensures a targeted and effective approach, grounded in proven research, to help you improve and grow your business.

You have a unique view of your business and customers. This insight is important. Often, what you learn every day is more helpful than big market research or complicated data studies. Market research can be complex and easy to misunderstand. Learn how to use your existing knowledge from customer interactions here.

Yes! The Free with Ads version allows you to find out what is important to get and keep more customers through each chapters Know, Plan, and Do information. Plus in Free with Ads version you can get us to do low cost activities for you, or find an affiliate company to help you. If you want detailed step-by-step instructions to do-it-yourself, and regular bonus monthly growth ideas, subscribe to the Premium version. Our app is designed to make marketing strategy easy and accessible for businesses like yours. But don't just take our word for it. One of our early customers said, "This was the best decision I ever made for my business." Using the Marketing Strategy app you'll be able to experience all of these benefits first-hand without any commitment. Don't miss out on this opportunity to grow your business easily and affordably. Steps to get your free personalised marketing strategy: 1) Download the latest version of the app from Google Play or the Apple App Store: App Store (iOS) Google Play (Android) 2) Allow in-app Notifications for bonus growth tips and feature updates as they occur. 3) Create your marketing strategy by answering simple questions. No marketing knowledge is required. 4) Use your strategy Free with Ads, or subscribe to Premium for extra Growth Ideas, detailed Do it Yourself activity instructions, and, coming soon - starting December 2024, a tool to create and complete complete the activities in your personalised plan in 1-click. For Support: WhatsApp is built into the app so you can quickly get support to achieve your goals. Watch this 1-minute video to show you how to use the app, r