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  • Writer's pictureDr Raewyn Sleeman

Why You're Finding It Hard to Work On Your Business Strategy: A Micro Guide

Let's talk about why you find it hard to spend time working on your business instead of just in it. Even when you learn what activities to do to grow your business, they don't get done. Let's explore what gets in the way that holds you back from growth.

Understanding the Challenges of Growth Planning in Micro Businesses

As a micro business owner, you're constantly juggling tasks, managing your time, suppliers, budget, and something other people, and trying to stay open for business with lots of other people providing the same products or services as you.

But have you ever wondered why it's so tough to find time for growth planning? Let's look at what might be holding you back.

1. Limited Resources and Time

Your business might be small, but your responsibilities are huge. With limited resources - people, money, time, and sometimes planning knowledge, focusing on immediate operational needs often takes priority over long-term planning. It's a common challenge for micro businesses, where every minute counts.

2. The Struggle for Reflection and Learning

Running a business is a hands-on job. This leaves little room for thinking about and learning from past experiences. It's not just about being busy; it's about finding the time to pause and think about the what worked or didn't and why.

3. Psychological Barriers

Confidence, risk perception, and future sales expectations play a big role in your willingness to strategise. When sales are slow, it's natural to focus on survival rather than growth. This cautious approach, while understandable, can limit your long term survival.

4. Resistance to Change

Change can be daunting, especially when your business is your livelihood. Many micro business owners prefer the comfort of familiar routines over the uncertainty of new strategies. It's a natural response but can hold back long-term growth.

5. Regulatory Burdens

Compliance and regulations can be overwhelming, consuming time that could be spent on planning. It's a reality of running a business, but it shouldn't hold back your growth plans.

6. Customer Demands

Every day, you face demands from your customers - what they want right now. It's important to meet these needs, but don't let them take all your time. Remember, planning for the future of your business is just as important as today's sales.

7. Learning vs. Doing

There's a fine line between learning new strategies and putting them into action. You're probably so involved in the 'doing' that you miss out on the 'learning' – an essential part of strategic growth.

8. Management Focus

You're at the centre of your business, often caught up in day-to-day work. But it's crucial to step back sometimes. Make time to plan and do things that will help your business grow in the long run.

Making Time for Strategy

Understanding these challenges is the first step. The next is to actively make time for strategic planning. Even 15 minutes a day can make a difference. It's about prioritising the future of your business and recognising the value of planning for long-term success.

Remember, strategy isn't just a luxury for big businesses; it's a necessity for all, especially micro businesses. By knowing these barriers, and how to you can overcome them, your business will experience growth and success.

Your Strategy, Your Success

The Marketing Strategy app provides the strategy for long term success. It is designed to provide straightforward, actionable strategies, that fit into your busy schedule. We're here to help you focus on what you love – growing your business.


Source: Gray, C. (2002), "Entrepreneurship, resistance to change and growth in small firms", Journal of Small Business and Enterprise Development, Vol. 9 No. 1, pp. 61-72.


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