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Why Small Business Owners Fail to Find Customers – And How to Succeed

Updated: Oct 18, 2023

Let's talk about you, small business owner, searching for new customers. Why is it that so many fail to find the customers they need?

As a small business mentor, I see these questions all the time. Every small business owner has them at some point - that's normal.

What isn't right is asking other business owners who are trying to figure it out themselves. Copying other business owners is the #1 reason for failure.

You're asking questions in online small business support groups and forums like Facebook, Twitter, TikTok, or LinkedIn, seeking advice on how to grow your customer base. But here's the hard fact no one wants to tell you: you're looking in the wrong places.

It's disheartening to see many small business owners fall into the same traps, but the good news is that it doesn't have to be this way. You don't have to repeat the mistakes of others.

Common Traps and How to Overcome Them:

People Want Trust: When you tell other companies that you don't have customers, it makes people suspicious about your company. Build trust by showing your expertise to other business owners - tips and advice on what you know about.

Friends and Family Aren't Enough: It's paying customers who find value in what you offer that sustain a business, not just supportive friends and family.

Unqualified Advice: Friends and family may provide advice they aren't qualified to give. Focus on expert guidance.

Marketing Isn't Easy: Growing a business takes more than word-of-mouth and social media posts. A comprehensive strategy is essential.

Running a Business Is Tough: Using social media costs money. Be prepared to invest in your growth.

Personal Accounts Can Backfire: If you use personal accounts to promote your business, friends and family may stop following you.

Business, Not a Hobby: Promoting just to friends and family isn't running a business; it's a hobby.

Offering Doesn't Guarantee Selling: Just because friends thought it was a good idea doesn't mean they or others will buy it.

Start Looking in the Right Places:

A comprehensive expert marketing strategy is vital to achieving success with your business. It doesn't have to be hard or take a lot of time.

My Marketing Strategy App shows what is necessary for growth for micro-firms with limited resources - time, budget, people. Make the change today, and take control of your business's future.


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