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The Simple Secret to Building Trust: It's Already in Your Inbox

Updated: Oct 18, 2023



Let's talk about trust and what you may have been overlooking that can make a big difference. You've probably heard the saying, "Actions speak louder than words."


But for micro-businesses, words from our customers can be incredibly impactful. Why? Because people often trust what our customers say about us more than our own words.


This isn't because we're not trustworthy. It's just how people are, especially after facing many businesses that promise a lot but deliver little.


Many micro-businesses work hard and offer great services or products. But they might not always know how to show their trustworthiness to the world. With limited time, money, and people, it can be tough to figure out how to build trust.


This is where "social proof" comes in. Imagine you're walking by two cafes. One is full of people, and the other is empty. Which one feels more inviting?


Most of us would choose the busy one. It's the same online. When people see others praising a business, they feel more confident about trying it.


For micro-businesses, sharing customer feedback can be a big help. And it doesn't need to be a long review.


Sometimes, a simple "Thank you" can mean a lot. For instance, Richard, a user of the Marketing Strategy app, emailed me saying, "Thank you, I am loving the information I am getting."


But I also often receive shorter messages from other users that might just say "Thank you" or "Great info!" These notes, long or short, tell me and others that the app is helping them.


Pro Tip: If you're concerned about privacy, remember that you don't need to get approval to share feedback if you don't use the customer's full name or any other identifiable information. This way, you can share the positive words without compromising anyone's privacy.


Here's a thought: If you're a micro-business owner, share these little pieces of feedback. They show that real people value what you offer.


And if you want to learn more about building trust, tools like the Marketing Strategy app can guide you. Remember, trust is the key to long-lasting business relationships.


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