top of page

Avoiding Tech in Your Business? Here's Why You Should Reconsider

Let's talk about making the most of what you have. Are you using tech like email, online stores, customer lists, online billing, and calendars to manage and grow your business?

If not, you might be missing out on good ways to help your business do better. A recent 2023 study by Taleb, Hashim, and Zakaria shows that using tech is important for your business to perform well.

Which tech tools will help your business do better?

Choosing the right tech can really help your business. A customer list helps you remember what your customers like and buy, so you can serve them better.

Selling online means you can sell to more people, even if they are far away, without needing more staff. Email lets you keep in touch with your customers, share news, and send them special offers.

Online billing and calendars save you time, help you avoid mistakes, and keep you organised. Using these tech tools means your business can grow and you don't always need to hire more people.

What tech can help you find more customers?

The Marketing Strategy app is a good start. It helps you do better than others by showing you what you need to know to grow your business, even when you can't afford to hire marketing experts.

That's why we made the Marketing Strategy app. It's not just advice; it's also a way to find and use other tech tools that help you with your marketing plan. It's like having a marketing expert and business coach with you all the time.

This study with 455 women business owners in Malaysia shows how tech tools, like our app, help small businesses make more money. It's strong proof for why the Marketing Strategy app is a good choice. If you're not using the Marketing Strategy App yet, you can get it from Google Play or the App Store.


Source: Taleb, T.S.T., Hashim, N., and Zakaria, N. (2023), "Mediating effect of innovation capability between entrepreneurial resources and micro business performance", The Bottom Line, Vol. 36 No. 1, pp. 77-100.


bottom of page