Let's talk about getting a bad review. Though they are hard to read, and even harder to accept, there is always something to learn from them. We got a 1-star review in July from Mohamed.
Mohamed said, "The result is not a strategy; it's a few articles that lead you to purchase their marketing services." Initially, I thanked him for his review and opinion, then focused on other updates.
But seeing today that 11 people liked his review made me realise this is a shared opinion. It's a chance to clarify why our app might seem like 'just articles.'
Simple Is Effective
Our app is designed to be user-friendly. Why? Because complex language and ideas can be barriers for many business owners.
Mohamed's review made us think. Maybe some people see our simple app and think it lacks depth or expertise.
A Lot of Work Behind the Scenes
As a Doctor of Business Administration, my research during my Masters and Doctorate was focused on understanding why so many businesses fail. I found that half fail due to a lack of effective strategy. This is why the Marketing Strategy app was created.
The app may look simple, but it's the result of years of hard work and academic research. We've tested various wording styles on hundreds of micro business owners to ensure clarity.
Many told us, "Just explain the strategy to me," because they often received advice they couldn't understand. So we made sure our app is different.
What Our App Really Offers
Important Steps: Each section in the app focuses on a crucial aspect of your business. We've done the research to identify what truly matters, so you don't have to sift through endless options.
If it's in your strategy, it's vital for your business. It's that simple.
Why It Matters: Knowing why each step is important helps you make better decisions. When you understand the 'why,' you're more likely to take the right actions for your business.
That's why each part of your strategy explains why it matters to your business before you learn what to do.
How to Do It: We offer three ways to implement each step, based on research with thousands of business owners from different countries. Whether you're a hands-on owner or prefer expert help, there's an option tailored for you: do it yourself, do it yourself with help, or let us do it for you.
The point of the app is to give you the information you need and help you act on it, because a strategy is only good if it's actioned.
More Than Just Articles
Our app is more than a collection of easy-to-read articles. It's a foundational guide that gives you the essential steps for business growth.
It's about what you need to know with limited resources.
Thank You, Mohamed
I want to say thank you to Mohamed for his review. It helps us know what people think about the app so we can find what's missing in how we explain it.
We want to help you focus on what you love—your business. We've done the research for you, so you don't have to.
Tip: Don't overlook the reviews your customers leave. They're a goldmine for understanding how to improve your business. Learn more in the Innovation chapter of your strategy.
If you're tired of confusing advice, try our app. It provides clear steps based on years of ongoing study and real-world tests. As business environments change, so will your strategy—keeping it always relevant.
Note: As a dyslexic thinker myself, I understand the challenges that complex language and ideas can present. That's another reason why our app is designed to be as user-friendly as possible.
Keep Providing Reviews: Your feedback is invaluable. Please keep those reviews coming on Google Play and the App Store so we can continue to improve and meet your needs.
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