Be Careful Whom You Copy
Updated: Sep 6
Let's talk about copying a competitor because you weren't sure what to do.
As a small business owner, I know how tempting it can be to copy competitors. After all, they seem to know what they're doing, right?
However, my doctoral research revealed that copying competitors is actually the leading cause of failure for small businesses. And the problem is that most business owners don't even realise they're doing it.
The problem with copying others is that it doesn't always work out for the best. Sure, you might end up with a business that looks just like your competition, but your customers won't be able to tell the difference.
And when customers can't tell the difference, they decide based on price. This can quickly turn into a price war that nobody wins.
But there is a solution. Instead of copying your competition, you need to have a marketing strategy that sets you apart. The problem is, marketing is complex, expensive, and constantly changing. As a small business owner, you might not have the time or knowledge to figure it all out.
That's where my marketing strategy app comes in. With this app, you can make better decisions for your business without having to copy others. You'll get expert marketing strategy help that's easy to understand and affordable. And best of all, you can use it Free with Ads or go Pro with an Ad Free experience.
So if you're ready to succeed, and stop copying your competitors, get a marketing strategy so your business stands apart. You'll worry less about being compared to your competitors because you won't look like them.
Don't let copying your competition be the reason your business fails. Try our marketing strategy app today and see how much your business can grow.
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