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  • Writer's pictureDr Raewyn Sleeman

Feeling Like Your Business is a Roller Coaster? Here's Your Guide to a Smoother Ride.

Updated: Oct 18, 2023

I know what you’re thinking: "Why is this business roller coaster more turbulent than I anticipated?" or "Why can't I ever seem to make the 'right' decisions?". Trust me; you're not alone. Many of us have experienced the same white-knuckle ride you're on, and guess what? It’s perfectly normal!

Here’s a secret ingredient to making sense of it all - it's called sensemaking.

Sensemaking is our process of creating understanding and making decisions. As small business owners, it takes a wild new twist. Because suddenly, we're not just employees – we're the boss, and every decision feels intensely personal. Our business identity gets wrapped up in our personal identity, and emotional reactions often override logical decisions.

Sounds familiar? Don’t worry, your secret’s safe with me. Here's another one: even the world's most successful entrepreneurs have been in your shoes. They, too, have been confused, scared, and downright overwhelmed. So, next time you're in a twist, remember - it's not just you. It's the untold story of entrepreneurship.

The key is to master sensemaking for your small business. Because when you do, you’re not just a shopkeeper, a plumber, a web designer, or a restaurateur. You’re a full-fledged, savvy entrepreneur.

But let's face it, there's no manual for running a business, right? Wrong! The guide is right there, hiding in plain sight. It's a personalised marketing strategy tailored to your unique business needs.

Why does this matter? Well, think of it this way: if 9 out of 10 businesses fail, and most are just following the crowd, then it’s clear that copying your competition is a fast track to nowhere.

Instead, with a personalised marketing strategy, you can manage your business. You can understand your market, connect with your customers, and ultimately, make confident, fact-based decisions. No more second-guessing. No more uncertainty. Just clear, confident decision-making.

In the spirit of making things accessible (and, let's face it, a bit less scary), we'll help you make sense of running a successful business.

Your call to action: Start crafting a marketing strategy that's perfectly tailored for your business. You can do this. You’re a small business owner. You’re a problem solver, a risk-taker, a leader. So, step up, don't put it off any longer, make a plan and do it.

Until next time, remember: you are not alone. Every entrepreneur shares your journey, your highs and lows, and your dreams. So here's to mastering sensemaking, or making sense of running a business.


Feeling the struggle to attract or retain customers? Well, here's the good news: our Marketing Strategy App is designed to help you exactly with that. With it, you can assess your business, identify areas for improvement, and grow your business without relying on costly promotions that could hurt your bottom line.

Using the Marketing Strategy App, you'll find your marketing decisions yield better results. It's time to stop worrying and start doing what you love – running your business. Still not convinced? Try Free with Ads or go Pro with an Add Free Experience.

Your journey in the world of entrepreneurship doesn't have to be a solo adventure. With the right tools, like our Marketing Strategy App, you equip your business towards success.


Each small business has its unique challenges and triumphs. Whether you're running a hair salon, cafe, vet clinic, restaurant, retail shop, or consulting service, the principles of sensemaking and personalised marketing strategies apply. Embrace the journey and keep the faith. You've got this!


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