The Hidden Costs of Small Businesses: Why Customers Don't Understand Your Prices
Updated: Sep 6
Let's talk about customers not want to use your services because they think your prices are too expensive. Have you ever been told your prices are too expensive? I used to, and I know it can be tough to market services because customers might not know how much it costs to provide them. This can cause confusion and make people think your prices are too high.
However, there are ways to address this issue and effectively grow your business.
One effective approach is to update the environment in which your services occur.
Customers base their decisions on what they can see, so it's important to take a critical look at the areas of your business that they see the most.
For physical businesses, make sure that your furnishings and fixtures are not outdated, worn, dusty, torn, or broken. Also, ensure that the area is not cluttered or cramped.
If you run an online business or travel to your customer's location, make sure that your website is not outdated, unprofessional, or has broken links and incorrect information. Also, make sure that your online presence is not minimal or non-existent.
If you work from home make sure your business address doesn't show your home address on search maps like Google. While you may work well from home, people seeing your home when they look for your business doesn't give a professional first impression.
Fixing these issues first will ensure that your service environment does not give customers the impression that your prices and services do not match.
Another way to help customers understand the value of your services is to prominently display your credentials and testimonials. Customers will see that you have the necessary degrees, professional association affiliations, certifications, and references that prove your expertise in your field. The best place to display these items is on the wall behind your reception desk or on your website's home page.
Remember, no matter how many marketing challenges you face, the right marketing strategy can help your small service business succeed. By updating your service environment and displaying your credentials, you can help customers understand the value of your services and increase your chances of success.
In conclusion, these strategies are a great starting point for small business owners who want to enhance their marketing efforts. By implementing these tactics, you can establish a strong online presence, reach more potential customers, and ultimately increase your sales and revenue.
Our Marketing Strategy app can also help you evaluate your business and create a personalised plan to attract and keep profitable customers. The app walks you through easy questions to see what might be keeping customers away from your business, and activities on how to get them back.
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