Standing Out in a Crowd: How Using Your Strengths Attracts More Customers

Let's talk about the smart way to stand out in your local business area. In a world where shops and services are always popping up, it's common for small business owners to see others showing off their "BEST QUALITY" items or offers.

Imagine a shopkeeper who had a competitor open up to his left, loudly advertising "BEST QUALITY". Then, to his right, another shop came along, shouting about the "LOWEST PRICES", trying to attract those looking for a deal.

Feeling squeezed in the middle, the shopkeeper [download our app and subscribe to continue reading] ...