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  • Writer's pictureDr Raewyn Sleeman

Standing Out in a Crowd: How Using Your Strengths Attracts More Customers


Let's talk about the smart way to stand out in your local business area. In a world where shops and services are always popping up, it's common for small business owners to see others showing off their "BEST QUALITY" items or offers.


Imagine a shopkeeper who had a competitor open up to his left, loudly advertising "BEST QUALITY". Then, to his right, another shop came along, shouting about the "LOWEST PRICES", trying to attract those looking for a deal.


Feeling squeezed in the middle, the shopkeeper could have tried to beat them at their own game. But he thought differently.


Instead of trying to outdo them on price or quality, he used a simple, smart trick. He put up a sign that said 'MAIN ENTRANCE'. Just like that, he made his shop the first choice for many customers, without saying he was cheaper or better.


This is where tools like the Marketing Strategy app come into play. It encourages business owners to think differently. By diving deep into the app, you can discover what makes your business unique, see what you might be missing, and understand how to attract potential customers.


In essence, it helps you identify your own 'MAIN ENTRANCE' sign. In a world where everyone is trying to be heard, sometimes the simplest messages stand out the most.


And with the right tools and mindset, even small business owners can find clever ways to make a big impact. Remember, it's not always about shouting louder or cutting prices. Often, it's about understanding your strengths and presenting them in a way that is attractive to people who buy your type of products and services.


 

Source: Quora.com> Best Entrepreneur jokes> Filipp Peresadilo, Economics undergrad at the University of Amsterdam.


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