Dr Raewyn Sleeman
Here's Why Your Customers Keep Coming Back (or Go to Your Competitors)
Have you ever looked to rent or buy a home and thought "this isn't right for me"?
As a small service business owner, your success depends on how satisfied your customers are with your service. If they like what you offer, they'll keep coming back, and if they don't, they'll go to your competitors.
It's not just about providing good service; there are other factors to consider, like the appearance of your business. For example, if your storefront or website is unappealing, customers may not want to use your service.
Have you ever searched for a home to buy or rent? You probably looked at pictures online, drove by the property, and then went inside to look closer. If the online pictures didn't match the kind of home you were looking for, you likely moved on to another option. This could be because the home looks messy, cluttered, or outdated. You might have thought, "this isn't the home for me."
This same principle applies to your business. If your business or website doesn't accurately represent your business, it might turn away potential customers. It's important to make sure your business looks good and reflects your brand anywhere customers can see or find information about it.
If your business or website, or social media isn't appealing, customers will go to your competitors. But appearance isn't the only thing that matters. Your service staff and the quality of your service are also crucial.
That's why we created Stratagease's Marketing Strategy app. It can help you evaluate your business and create a personalized plan to attract and keep profitable customers. Sign up for our 7-day free trial and see how we can help you grow your business by focusing on service performance.